Here’s 5 things to help you decide what to tell your team during an uncertain time dominated by coronavirus headlines, as you work in unconventional ways.
Let’s face it: we’re living in a strange time. Telework is mandatory for so many of us who are privileged to have jobs that allow remote work. The virus appears to be closing in on our family or loved ones. Your workforce, likely scattered across your area instead of congregating at the same workplace, may feel anxious, stressed or fearful.
Consider that they also, like you, have a lot on their minds right now. Perhaps they’re working while keeping kids busy, taking care of sick family members, cleaning or stocking up on supplies.
Now, more than ever, they need a leader.
Now is your time to be more than just a decision-maker. The tone you set now, and the way you deliver your message, can make history for your company or agency and be more impactful than you may realize. Here are 5 things to tell your team, your workforce, right now:
- “We are all in this together.”
This isn’t just a catchy High School Musical song: it really makes a difference for your workforce to know they aren’t alone in any struggles or confusion.
Whether they are choosing to self-isolate or under a government-mandated stay-at-home order, chances are your workforce is not socially active right now. This can lead to feelings of isolation that can be dangerous at worst and difficult at best. The American Psychological Association says, “loneliness can wreak havoc on an individual’s physical, mental and cognitive health.” If you can establish a community, or draw on the connection your team already makes with a feeling of community at the traditional workplace, you can remind your team they are just that: a team!
- “Here’s how you can connect with our Employee Assistance Program.”
As someone who has considered, but never made the leap to use the employer-sponsored help program at one of my jobs, I’ll say it’s never unhelpful to have a nudge to check it out.
The Office of Personnel Management says an EAP is “a voluntary, work-based program that offers free and confidential assessments, short-term counseling, referrals, and follow-up services to employees who have personal and/or work-related problems.”
Your team is likely processing a situation, and the accompanying emotions, they have never experienced before. The EAP can help them maintain their mental and/or physical health and be a lifeline in a crisis. Drop them an employee communication about how to connect with your company or agency’s EAP and let them know it’s confidential, free and available 24/7.
- “I will keep you informed.”
Your team needs to know you are looking out for them and that you will not keep them waiting for essential information. Tell them you’ll keep them in the loop, and then follow through by passing along updates on a cadence that feels best for your situation and organization. You walk the line of messaging so frequently that they tune it out and messaging not often enough to answer questions before the workforce thinks of them.
What is most important here is accuracy. You can be forgiven for being a little late on messaging if it’s accurate, true and easy to understand. It’s as they say: it’s better to be right than first. Just be sure that what information you choose to share is factual and relevant to your team.
- “Your safety and health come first.”
As you decide what to tell your team, this is a big one. This must feel authentic as you say it, and it is key for your workforce to understand they are your priority. It helps explain many of the decisions you make in a crisis situation and can do a lot for a person who is struggling to know that you are looking out for them.
If we subscribe to what Abraham Mazlow wrote about the hierarchy of need, physical (food, water, health) and security (safety, stability) are two of the most basic needs for human beings. While Mazlow’s work has drawn criticism over the years, this still highlights how highly many of us hold those values in life.
In order to be a productive team, that team needs to be its best! You show you care for your people when you keep their safety and health at the top of your priority list.
- “I don’t know at this time, but we are looking into it.”
Any good public relations professional will tell you that if you don’t know the answer to a question, sometimes the best thing to do is say a version of, “I don’t know.” It’s part of the recipe to cultivating trust and credibility. Rather than lie, or push through answering something haphazardly to risk getting it right, it can be beneficial to tell your team when you don’t have all the answers yet.
Maybe you don’t know when the workforce can return to work. Maybe you haven’t yet confirmed how many people on your team have tested positive for COVID-19, or how this affects what you do. Maybe you aren’t aware how many people a positive case came into direct contact with, but you’re working to track it.
The key to admitting you don’t know is to add a promise: “We don’t know yet how this affects our ____, but I will let you know tomorrow before noon.” Whether you are responding to media, or just your own team, this goes a long way. It allows a reporter to tell their audience when to expect more information, and it allows your workforce to look for your timely updates. It also shows what action you are taking to directly address the unknown.
Once, a reporter I admired told me that the best thing I can do when covering political stories is to avoid pretending I know things that I really don’t. He advised me that people can see through it, and it’s better to ask for clarity at the beginning than after the report (or speech) has run. It’s simple to say and even more simple in practice. Seeking answers is an important part of leadership.
